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F.O.R.D Technique

Last week, when I went to a real estate business meeting, one lady shared how one simple acronym changes her conversation with people. F.O.R.D,  it means:

1) Family – Where did they grow up?  Where is their family now? Do they have any siblings? Do they have any children? Now focus on their answers… ask more questions… sit back and listen.
2) Occupation – What do they do for a living? How long have they been in that occupation? What did they do before? Now focus on their answers… ask more questions… sit back and listen.
3) Recreation – What do they do for fun? Hobbies? Passions? Something they always wanted to try or do? Now focus on their answers… ask more questions… sit back and listen (beginning to see a pattern here?)
4) Dreams – What is on your bucket list? Your dreams? Goals? Aspirations? Now focus on their answers… ask more questions… sit back and listen

This simple but powerful tool called F.O.R.D. would help engage his clients, deepen his relationship with them and show he cares.

Americans are good at “small talks” or “chit chats”. Mastering in chit chat talk is a part of my Americanization and becoming the queen of communication goals.

Give it a try or just keep in your mind.

 

One thought on “F.O.R.D Technique

  1. Very useful! Thanks for sharing! (Only make sure to fix the he/she gender inconsistencies in the text)

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